Link Building

We hear a lot about SEO, or search engine optimization and while it is something that should not be taken lightly, but pursued with vigor, there are some correct ways to do this and some other ways that not only won’t help, but can cause problems.

It pretty much is a well accepted fact that a business ought to have their own website. The website should be very informative and be able to explain in a good amount of detail what it is that you are selling and how people can find you to buy it. After all, that is what people are looking for in the first place, so you have to offer them good and relevant content when they find your website.

There are processes to get your website ranked on search engines like Google, and in fact if you can get ranked on Google, you will probably rank will on other search engines as well, as Google influences them all.

Once you have everything in place as far as keywords, using the proper construction techniques in building your site, you will have one very important task to accomplish.

Google really likes it when other authority websites and blogs link to your site because they figure if a website that is in a similar or complementary niche and it is referencing your site, you must have some value and your site is worth ranking as relevant. The links that appear on another site that link to your website are called back links.

The trick comes in finding sites that will do that, because at this point you may be relatively unknown, so why would anybody be interest in you at all? And furthermore why would they want to take the trouble to give you a back link? We find out with help from the company DelawareSEO.

The very first thing that your need to realize is that you must avoid the “link farms” where people will sell you links coming from all kinds of sites. Google is smart and they did not just show up on the block last week. The last thing they want to see is your website suddenly going from one to two back links to over a thousand overnight.

If that is the case, Google will probably penalize your website, and you may never show up at all, being relegated to the depths of the bottom of the list.

One secret is to find blogs that allow back links to be inserted in comments and replies in the blogs. In this way it is a legitimate link and it is in the category of you making a relevant comment on a blog that means something and adds to the overall meaning of the blog itself.

The more back links you have coming to your website that are legitimate, the more credibility Google gives to your site. This can be a slow process, but that is how back links work in real life anyway. If you do your homework and continually comment on the comments of blogs like this, your back links will be real and they will last forever, boosting your site in the eyes of the search engines.

On Page Optimization Tips You’ll Want To Know

For search engine optimization to be beneficial, you must focus equally on on-page and off-page (covered in the seo tips page). Both areas work together to bring readers to your site via improve search engine rankings. On-site search engine optimization includes all content and structure that might be evaluated by a search engine, which is everything.

If you need a little help getting ahead, then look no further. Below are a few simple on-site SEO tips you can use to improve your ranking on various search engines.

1. Optimize Your Page Titles.

One of the most often overlooked factors of on-site optimization is the title. Every web page has a title tag. The title is what Google and other search engines display in their listings. It’s also the name found on the tab above the URL in your web browser. Every title tag should be neat, concise, and below 50 characters.

Like many other components of on-page SEO, it’s a good idea to optimize this portion of the page by including keywords. You can use exact keywords at the start of the title or try mixing verbatim phrases throughout. You could even try both pages and use statistical data to decide which method works best with the current algorithm.

2. Each Page Needs A Focus.

It’s alright to built a site that covers a variety of topics, but when it comes to individual pages, they should have their clear purpose. Furthermore, each page should be built around a single keyword or key phrase. Don’t try stuffing too much content into a single page when it could be spread across multiple pages for better readability.

It should also be clear what the keyword or focus of each page is. This means keywords should be present in the most important elements of the page. The title tag was discussed earlier and is a great example, but there are more. Other examples include the headings, image text, descriptions, and meta tags.

3. It’s Not All About The Words.

on-page-seo1A lot of new website owners make the mistake of thinking SEO is all about the words you use. That might seem like the case since there is such a huge focus on keywords, page content, and article marketing. However, there are other factors that will affect your overall search engine ranking. This includes things like links, social media sharing, visitors, and site speed.

It’s easy to put a lot of focus in one area and forget about the rest, but that is a serious mistake you want to avoid. A successful SEO campaign requires strong on-site optimization and optimization encompasses all of the different areas discussed above.

One of the most important non-text elements is site speed. The faster your site is loading, the better. This is all a part of improving the user experience. SEO, while managed by search engines, still requires a human component at all times.  Optimize your pages for search engines, but build them for human readers and you’ll achieve your goals.

The 10 Best SEO Tips You Will Ever Read

As most people know by now, SEO is an integral part of business success. If you don’t work hard to increase the search engine rankings of your website, there is no way you will do as well as you had hoped for. Here are 10 tips that will help you become as successful as ever.

1. Use Keywords When Creating A URL

There are many people who focus on placing keywords in the right place on their actual site, but they don’t realize adding them to the URL is a great idea to.

2. Create Quality Content

This cannot be stressed enough. Nothing short of a miracle is going to help you if the content of your site isn’t good. While you may be able to catch the eye of your audience members, they will leave once they see your terrible content.

3. Never Use Black Hat SEO

You should never use sneaky tactics to gear people toward your website. Things like cloaking and keyword stuffing will do more harm than good, especially since search engines will ban your site if they find out you are doing this. If you choose the right Chicago SEO company then you won’t have any problems with this.

4. Avoid Flash

This is never a good idea because it doesn’t allow you to link to one particular page. You should also keep in mind that people who avoid Flash will not be able to see your site.

5. Use Image Descriptions

If you have images with words on them, search engine bots cannot detect them. Write a description to garner their attention.

6. Take Advantage Of Social Media Sites

Creating shareable content and offering it to users will prompt them to share with others and increase your site traffic. Search engines love social media sites, so this has a double benefit.

7. Use A Dedicated Server

This is a better option than the alternative since anyone you are sharing a proxy with can affect you. If they scam others and end up blacklisted, this can be really bad for you.

8. Get The CEO To Contribute To A Blog

People like the idea of people stepping down off of their pedestal for a moment and trying to connect with others. This will create a bunch of additional traffic and boost your ranking tremendously if done right.

9. Update Your Site Regularly

When you freshen things up, search engines take notice. Leaving things stagnant for lengthy periods will make your site seem old and stale, which will negatively affect your ranking.

10. Track Your Efforts

There is no point in wasting time and money on SEO when you have no idea what works and what doesn’t. Keep track of everything, so you can ignore methods that are not very successful and focus on those that are.

You may have come across other SEO tips before, but these are the 10 that matter the most. Keep all of this information in mind moving forward and you will increase your chances of being successful.

What’s New with the Evangelical Atheist

It’s time for the website to take on a new message, which is going to involve subject matter that’s entertaining and useful. We will soon be offering shopping and discounts on brands you love, as well as articles and tips you can use at home and at work.

Of course making changes like these takes time, especially when the website developers have to change the entire format of the site, which of course includes a total new look as well as brand. However, if you are patient, this process shouldn’t take too long, and we’ll be up and running, opening new doors to an entire new population! Thanks for waiting.