For search engine optimization to be beneficial, you must focus equally on on-page and off-page (covered in the seo tips page). Both areas work together to bring readers to your site via improve search engine rankings. On-site search engine optimization includes all content and structure that might be evaluated by a search engine, which is everything.
If you need a little help getting ahead, then look no further. Below are a few simple on-site SEO tips you can use to improve your ranking on various search engines.
1. Optimize Your Page Titles.
One of the most often overlooked factors of on-site optimization is the title. Every web page has a title tag. The title is what Google and other search engines display in their listings. It’s also the name found on the tab above the URL in your web browser. Every title tag should be neat, concise, and below 50 characters.
Like many other components of on-page SEO, it’s a good idea to optimize this portion of the page by including keywords. You can use exact keywords at the start of the title or try mixing verbatim phrases throughout. You could even try both pages and use statistical data to decide which method works best with the current algorithm.
2. Each Page Needs A Focus.
It’s alright to built a site that covers a variety of topics, but when it comes to individual pages, they should have their clear purpose. Furthermore, each page should be built around a single keyword or key phrase. Don’t try stuffing too much content into a single page when it could be spread across multiple pages for better readability.
It should also be clear what the keyword or focus of each page is. This means keywords should be present in the most important elements of the page. The title tag was discussed earlier and is a great example, but there are more. Other examples include the headings, image text, descriptions, and meta tags.
3. It’s Not All About The Words.
A lot of new website owners make the mistake of thinking SEO is all about the words you use. That might seem like the case since there is such a huge focus on keywords, page content, and article marketing. However, there are other factors that will affect your overall search engine ranking. This includes things like links, social media sharing, visitors, and site speed.
It’s easy to put a lot of focus in one area and forget about the rest, but that is a serious mistake you want to avoid. A successful SEO campaign requires strong on-site optimization and optimization encompasses all of the different areas discussed above.
One of the most important non-text elements is site speed. The faster your site is loading, the better. This is all a part of improving the user experience. SEO, while managed by search engines, still requires a human component at all times. Optimize your pages for search engines, but build them for human readers and you’ll achieve your goals.